Who We Are


    Ustellar is a truly mission-driven brand dedicated in the field of home lighting. In the age of the Internet of Things and Artificial Intelligence, home lighting is more than just a decoration, but a mix of functionality, style and fun. We believe that with smart lighting technology, our home will become a more convenient and joyful place to explore.


    Ustellar is built by a group of passionate, serious-minded young people from Shenzhen, China’s leading innovation hub. Driven by a commitment of bringing stellar smart lighting experience to global customers, we have been working hard on identifying customer demands, integrating technology with home arts during product development, sweating every product detail with persistent innovation and devoted craftsmanship.



    What We Do


    Our Mission 

    Make smart lighting technology enjoyable to every family.



    Our Vision 

    Built to last as the best brand in the smart home lighting industry.



    Our Slogan

    Have more fun at home with Ustellar lighting.



    Our Brand 

    We specialize in LED lighting, with our products varying from light strip, flood light, flashlight, light bulb, decorative light, camping lantern to fancy smart lighting options.  Among all the product lines, Novostella is the brand for smart lighting. App control, voice control solutions with our Novostella lights turn home lighting into funny, engaging experience. 


    Click to explore our products .



    What We Believe


    There are values we firmly believe and consistently deliver to our customers, employees and other stakeholders as follows:



    Customer Focus

    -  Understand and meet customer demands by developing high quality, competitive products and creating best user experience.

    -  Build a reliable and long-lasting friendship with our customers through constant interactions and sincere communication.



    Prompt Response

    -  Listen, care and act promptly to customer requirements and feedback throughout each purchase.

    -  Take initiatives to solve problems and conquer challenges in everyday work to move forward and achieve excellence.



    Innovation Obsession

    -  Think outside of the box to turn ideas into solutions that not only address customer needs, but also go beyond their expectations.

    -  Stay curious and get prepared for what will happen to become the next trend-setter of our field.



    Effective Teamwork

    -  Nurture a culture open to difference and diversity, willing to share and support.

    -  No one works alone. Embrace collaboration, synergy and head for common goals to maximize productivity.



    Unbreakable Integrity

    -  Do the right things. Demonstrate moral rectitude and absolute honesty in all our business endeavors.

    -  Assure compliance with laws, rules and regulations of the countries and platforms where we run our business.